Under the skin, not under the thumb

Under the skin, not under the thumb



Pentagram’s new identity for Berry Bros. & Rudd led Harry Pearce on a journey back in time to 1698, discovering beautiful artefacts and the essence of the world’s most respected wine merchants. The identity features idiosyncratic details that came directly from his exploration of their original home at No.3 St James Street.

“I spent days simply being with the history of this extraordinary company. In its cellars, archives and warehouses, relentlessly photographing and soaking up its spirit”
(quote from Pentagram.com)

Berry Bros. & Rudd’s willingness to open themselves up and trust the design team; allowing them to discover details that had long since become background noise; has resulted in an identity that truly gets under the skin of the company. Trust is probably the most important word here and it’s as important in the client/agency relationship as it is in any relationship. To paraphrase Erik Kessels from last year’s Designival Mini, “It needs two to tango‚Ķa client you work for is also a little bit like a girlfriend”.

View some of the treasures unearthed in the Berry Bros. & Rudd archives here.