Meet the Speakers

Matt Baxter & Dom Bailey

Design consultants, Baxter and Bailey

Matt Baxter and Dom Bailey founded Baxter and Bailey in 2012.

From their base in East London, they focus on projects for clients within the sectors of architecture, design, technology and the arts. These are areas they are passionate about, and in which they have both worked extensively.

Matt and Dom provide strategic and creative direction for clients in the UK and worldwide working with a small design team and network of specialist practitioners with specific skills and experience to bring to bear on projects. Their work encompasses visual identity, digital, print and motion graphics, packaging, exhibitions and site-specific installations.

Their founding principle was to only say yes to work they genuinely wanted to do and where they knew they could have a positive impact. Recent commissions have included redesigning the public exhibition space for the Government’s Department of Business, Innovation and Skills, campaigns for equality with Leonard Cheshire Disability and the promotion of low energy living with Facit Homes.

Over the last 20 years, Dom and Matt have won numerous awards for creativity in business and design effectiveness including Google, Forbes, Marketing Design Awards, D&AD, New York Festivals, Royal Society of Designers (RSA), Scottish Design Awards, DBA Design Effectiveness and Creative Review. Activity on the other side of the awards table includes judging the 2014 Design Week Awards, 2013 D&AD Student Awards and the 2014 D&AD Newblood scheme.

Tom Evans

Creative Director and Founder of BleepBleeps

Bafta nominated, Cannes awarded and a regular D&AD, ICA and Hyper Island speaker, Tom’s innovative and varied career has seen him brand and agency side, creating a diverse range of work across communications, digital, NPD and service design.

Tom’s work spans a broad spectrum of creative outputs. Designing, innovating, writing, speaking, demystifying and, of course, creating the world’s first smile activated ice cream vending machine.

BleepBleeps website

Jonathan Barnbrook

Designer, Typographer, Provocateur

Jonathan Barnbrook is one of the most well-known graphic designers in Britain. Since 1990 he has chosen to work with a mixture of cultural institutions,activist groups and charities as well as completing a steady stream of personal, political works and experimental typefaces. He is well known for his collaborations with Adbusters the anti-advertising magazine, British artist Damien Hirst, and his recent controversial ‘white square’ artwork for David Bowie album ‘The Next Day’. His contribution to graphic design was recognised by a major retrospective at the Design Museum, London in 2007.

Barnbrook website

Jonathan Sands

Chairman, Elmwood

Jonathan Sands is Chairman of Elmwood, a brand design consultancy renowned for winning more DBA Design Effectiveness Awards than any other consultancy in the history of the scheme.

In 1989 Jonathan led a management buyout of Elmwood, at the age of 28. His work now takes him all over the world to clients including P&G, L’Oréal, Unilever, Morrisons, Ann Summers, and Citibank, to name but a few. Originally based out of one office in Leeds, the consultancy has since opened offices in London, Melbourne, New York, Singapore and Hong Kong.

In 2013 alone Elmwood has been voted the best design business for client satisfaction in the RAR poll, the most successful agency of the last 12 months by The Drum magazine, number one for creativity in its core disciplines in Design Week’s poll, whilst also retaining the number one spot in the effectiveness league tables. Jonathan was also given Yorkshire’s Business Leadership award in Insider magazine’s Growth 100 awards.

Elmwood website

Morag Myerscough

Designer and Founder of Studio Myerscough

Designer Morag Myerscough founded the award-winning Studio Myerscough in 1993. Morag Myerscough is one of the UK’s most prolific designers. Her work is characterised by an engaging boldness, creating specific, local responses to each distinct audience that will see and experience the design, using it to create community and build identity. Morag makes places from spaces that peole like to be in, that stimulate and often make you smile. She creates and curates many different types of work. The eclectic breadth of work covers the conversion of a train to a café, installations, numerous exhibitions and interpreting buildings.

Myerscough has also designed several exhibits for London’s Design Museum from Archigram to Formula 1. She designed exterior of the British Pavilion for the 2004 Venice Biennale. She recently was awarded the contract to create the Design Museum’s permanent exhibition for its new home, one of the UK’s most important new cultural projects. With Cartlidge Levene she designed the wayfinding for the Barbican Centre and continuing their relationship they are currently designing wayfinding for Tate Modern’s new Herzog and De Meuron extension. Currently working with her Supergreoup collaborator, Luke Morgan, on an active installation at the Orangery in Wakefield and the ‘Temple of Agape’ for the Festival of Love at the Southbank in London.

Her projects have been nominated and won many awards, last year alone The Movement Café won a Design Week Award, the FX Award for Best Public Space Scheme and was nominated for several prizes.

Studio Myerscough website